Have you ever tried to break an
old bad habit and failed?

Or maybe you wanted to start a healthy habit, but couldn’t stick with it?

We all have. And that’s where Proof Positive can help. Proof Positive has a strong foundation in applied behavior analytics — the science of human behavior.

Applied behavior analysis is the science in which tactics derived from the principles of behavior are applied to improve socially significant behavior, and experimentation is used to identify the variables responsible for the improvement of behavior (Cooper, Heron, and Heward, 2007).

Put another way, applied behavior analysis helps people make meaningful changes in their lives through the use of procedures that have been proven to work. Human behavior is complex and often seems hard to change, but when you apply the principles of behavior analysis, you can start to make the changes you want — with fewer setbacks and more lasting positive results

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Proof Positive uses the principles of human behavior to help individuals, families, teams, schools, and organizations succeed. We focus on what is right with you and how to maximize your potential by utilizing your strengths. The unique strategy of fusing the science of flourishing with behavior analysis enables Proof Positive to help individuals and teams create upward spirals of positivity.

Whether you are looking to build better relationships, perform better at work, become a more positive thinker, or overcome an ineffective habit, the Proof Positive method can work for you. Human behavior — what drives us and makes us tick — is constant. The science of human behavior works similarly in all of us, no matter the circumstances. By beginning to understand the principles of behavior analysis, you will gain control over the way you think and interact in the world.

So what are the principles of applied behavior analysis?

Positive Reinforcement:

Rewarding what you want in order to get more of it!


Achieving goals by targeting and celebrating tiny steps.


Eliminate whatever is keeping you stuck.


Spreading the positive change to all areas of your life.


Being mindful of staying on track long term.

These principles are applied to the science and skills of positive psychology to ensure lasting results for all Proof Positive clients.